Category
3 articles
When Adidas dropped the Ultraboost in 2015, nobody predicted it would become one of the most obsessed-over silhouettes in sneaker history. A decade later, collectors are still chasing colorways, resale prices are holding strong, and the shoe has carved out a permanent spot in American sneaker culture that no amount of competition has been able to shake.
What started on the parquet floors of NBA arenas quietly became one of the most powerful forces in American sneaker culture. Adidas basketball silhouettes have spent decades crossing over from the court to the concrete, picking up cultural weight with every step. Here's how it happened — and why it still matters.
Basketball players have always influenced what's on our feet, but in 2024, the relationship between the hardwood and the sidewalk has never been tighter. From signature collabs to player-led design sessions, Adidas athletes are rewriting the rules of what a basketball sneaker can be. Here's how the court is coming to the street — and why Gen Z is all the way in.